Look, It’s Time For Some Reel Talk 🎞

We're answering your questions about all things Instagram Reels. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Let's Get Real About Instagram Reels 📽️ Instagram Reels - you like 'em, love 'em, could do without 'em. In early days, it can be hard to decide how you feel about a new feature on Instagram - especially when it can change so quickly! That's why we're breaking down Reels - what they are, how they're different from TikToks (are they?) and how you can use them as a marketer. Plus, we're answering the real questions you have!

Ask Tailwind 💙 Question: Are Reels Tanking Engagement? 😱

Answer: WE FEEL YA! It seems like every time a new feature for Instagram rolls out, it can cause a major ripple effect. That's frustrating when you feel like you've just worked out your Instagram strategy for the platform. We don't believe that the launch of Reels punishes users who don't make Reels. But keep in mind, the IG algorithm and platform is also adjusting to an influx of new content. It's a curve for everyone, Instagram included! While Instagram is experimenting, we should also be experimenting. Getting a little wild and adding a Reel or two to your content this week could have incredible results for reach and engagement (hello, Featured spot!). And remember, this too shall pass. Related Reading 📚: Instagram Shadowban: What It Is and How to Remove It

Whether you're skeptical about Reels or excited, knowing the pros, cons and everything in between about the new feature can help you make informed decisions about your content strategy. Read up on what they are, how they work, and ways to use them for marketing on Instagram! Learn more about Reels! >>

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