You read that right - Pinterest recently had its highest number of searches, saves, and clicks - ever. People are largely stuck at home, looking for inspiration and information like never before.
What's on their minds and how can you present your content in a way that feels relevant today?
You'll have to check out the blog post to find out, but as a sneak peek, I'll tell you that:
- Searches for "stress relief" are up 3x in the past few weeks.
- "Indoor activities with kids" searches are up 14x.
- Searches for "family movies" are up 125x.
"Drinking board games," "home hair cuts," "science experiments with kids," and other adventuresome searches also topped the list, with people clearly thinking ahead to things like how to celebrate Mother's Day or a graduation at home.
If you can help someone through these difficult times, you'll be well positioned to flourish when things turn around.
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