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72% of Instagram Posts Miss This Feature... 😬

Seriously: Effective user tagging can increase likes by between .5 and one per tag and increase comments by even more!

Smart Tagging on Instagram = More Likes & Comments

It may sound crazy, but a jaw-dropping 72% of Instagrammer posts don't effectively utilize user tagging according to Mention.

Understanding the right way to use Instagram's underrated user tagging feature could substantially impact your engagement too. 📈​

Here's why you need to investigate further:

The same research also found that each user tag can add up to one like per tag and increase comments by even more.

So... How does it work, and how can you use Instagram user tagging to increase engagement on your own account?

Read time: 4 minutes

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- Melissa at Tailwind


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